5 fifteen's objective is to reduce the cost of ad order ownership for all pubishers, large or small, print and/or digital. This is achieved by utilising a flexible licence fee model (to suit individual customer's requirements) and a rapid system implementation project timeframe. It is envisaged that this agile approach and subsequent speed to market will deliver a rapid and quantifiable return on investment. with a system that eliminates tedium, improves communication, increases speed, ensuring accuracy.